What has a penguin got to do with chocolate?

Two of Britain’a classic chocolate bars; Penguin and Club have had their cocoa mass (the chocolate bean) reduced to a level that doesn’t allow them to be called chocolate.

In the UK, the cocoa content has to be a minimum of 20% to allow it to be called ‘chocolate’. The minimum level on the WU is 25% and in the USA it is 10%.

So that catchy slogan: “If you like a lot of chocolate on your biscuit, join our Club”, has now changed to: “If you like a lot of biscuit in your break, join our Club”.

I’m not sure this works as well! And the reduction of cocoa mass definitely doesn’t work as well for me. Remember to check your ingredient labels and make sure you’re getting a good quality chocolate.